Who We Are
Fig Leaf Design is a small, passionate team of designers and strategists based in Toronto, Canada. We specialize in user-first web design, clean visual branding, and smart digital strategy for small businesses, startups, and entrepreneurs.
Our mission is simple: help you show up online with confidence and clarity. Whether you're launching your first site or refreshing your brand, we work closely with you to create something that feels true to your business — and delivers real results.
Words From Our Customer
“Before working with Fig Leaf Design, my company’s website was simply there—it wasn’t generating any leads. I reached out to the team to redesign it, hoping to finally see some results. From day one, they listened to our needs and crafted a site that not only looks great but drives real business. Now, I’m getting leads directly from the website, which has been a game-changer for us. They also built a custom volume calculation page that has streamlined my workflow, saving me time and hassle. We were so impressed with the results that I immediately hired them to design a responsive website for our sister painting company as well. Fig Leaf Design knows how to create websites that work!”

Our Proven Approach for Exceptional Web Design & Development
Brand & Business Identity
Logo & Visuals
Clear Messaging
Brand Consistency
Market Positioning
Perfecting Usability
Functional Testing
Visual Consistency
Performance Optimization
Last Touches
Responsive Development & SEO
Responsive Layouts
Improved Accessibility
Speed Enhancements
Long-Term Reliability
User Research & Analysis
Research about Needs of users
Information Architecture (IA)
Creating A Design System
Usability Testing
Final Revision and Launch
Thorough Testing
Final Adjustments
Ongoing Support
Post-Launch Monitoring
UI Design & Prototyping
UI Kit
Color Testing
Design System
Spacing and Hierarchy